eans. They are universal. They transcend borders, race, religion… They date back 140+ years and in the U.S., consumers are responsible for purchasing approximately 450 million pairs of jeans every year.

The average consumer has seven pairs of jeans in his or her wardrobe, but how many of them do they love?

This is a question that kept brothers Mike Mourad and Bilal Haidous up at night. Already in the apparel industry, they always had a special interest in denim and decided to shift their focus into that particular aspect of the market. Knowing most consumers were dissatisfied with the lack of clarity in the marketplace for jeans; they sought to present order to all the clutter.

The idea and goal behind THE DENIM LAB is simple: help the consumer find that perfect pair of jeans to fit their genes. By presenting the latest styles from the most reputable jean designers under one roof, they educate and encourage their guests to invest in, not only a great pair of quality jeans, but a whole new fitting experience that leaves them with a newfound love for their jeans.

With over 15 years of international styling and fitting experience (among the excesses of trendy fashion markets from Dubai to Spain), Mike has gained quite a reputation for his talent, and the number of satisfied customers speaks for itself. Mike has become known as The Jean Genie. With their signature “fitting lab” philosophy, he evaluates each individual – taking into account everything from personalities to body type and style preferences – to fit them into the perfect pair of jeans.

To find such exemplary service in a contemporary, hip, and comfortable environment, THE DENIM LAB brings an intimate shopping experience to Orange County that’s unlike any other in the region.